 |
 |
Visual
Communication Design
The broader term for Graphic Design, Interactive
Media and Illustration tracks is Visual Communication Design (VCD).
It is important to distinguish between the three disciplines that
VCD refers to the larger field of study of communication culture.
The goal of the program is to develop not only excellent production
designers, but also Art Directors, Creative Directors, Project
Managers, and other positions that control the conceptual and organizational
portions of creative projects. The focus of VCD has shifted to
develop principle decision makers toward design solutions rather
than decorators of printed materials and media. Students need to
understand problems in communication from the users perspective
and the clients they serve. This approach to design is formalized
and intrinsic to the process and professional practice here at
Winthrop University.
Illustration
The field of illustration holds a more traditional history and perspective
within the program, however, more modern techniques are covered as
well. The role of illustrator is based in the fine arts but responds
directly to the audience and the client. Similar to Graphic Design,
the illustrator is responsible for defining the audience and communicating
through imagery, which is appropriate and understood by the audience.
The program covers a variety of types of illustration including editorial,
educational, technical, as well as character development and other
forms of illustration.
|
