select one of the tracks:

Digital Information Design Core

select one of the tracks:

Digital Commerce Track

The digital commerce specialty centers around the potential the Web offers for the marketing of both profit-driven and not-for-profit organizations. While simultaneously obtaining a foundation in business and particularly marketing principles, students will learn how to use the web to achieve business objectives. Hands-on projects and assignments are integral to the track. Graduating students will have the skills needed to lead an organization’s charge in making the web an integral part of their marketing plans.

Core courses: (28 credits)
Required courses: (31 credits)

MATH 101 Precalculus 3 credits
ACCT 280 Accounting Information for Business Decisions I 3 credits
QMTH 205 Applied Statistics I 3 credits
QMTH 206 Applied Statistics II 3 credits
MKTG 380 Principles of Marketing 3 credits
MGMT 341 Information Systems 3 credits
BADM 561 Electronic Commerce for Managers 3 credits
MCOM 341 Advertising Principles 3 credits
MCOM 260 Writing for Interactive Media 3 credits
MKTG 482 Marketing Research 3 credits
CSCI 101B and CSCI 101C Excel and Access lab modules 1 credit

Electives: Choose any two of the following (6 credits)

MKTG 381 Consumer Behavior 3 credits
MKTG 382 Retailing 3 credits
MKTG 481 Promotion Management 3 credits
MKTG 581 Marketing for Global Competitiveness 3 credits

select one of the tracks:

Digital Mass Media Track

Digital technology and media convergence--the overlapping roles of media professionals--are revolutionizing the way mass media and marketing communications function. Future professionals must be flexible, broadly educated in a variety of disciplines, and equipped to work in settings where exceptional research abilities, writing skills, and knowledge of digital technology are expected. This specialty focuses on shaping web content to address the requirements of specific audiences. While the focus is on information gathering and writing, the student will be exposed to aspects of digital commerce, web application design, and the visual aspects of interactive media.

Core courses: (28 credits)
Required courses: (31 credits)

MCOM 260 Writing for Interactive Media 3 credits
MCOM 241 Media Writing 3 credits
MCOM 441 Reporting Public Affairs 3 credits
MCOM 346 Television Production 3 credits
MCOM 341 Advertising Principles 3 credits
VCOM 261 Electronic Image Making 3 credits
VCOM 363 Multimedia Design 1 3 credits
MATH 141 or equivalent, Finite Probability & Statistics 3 credits
CTQR 150 Quantitative Methods in Critical Thinking 3 credits
PLSC 202 State and Local Government 3 credits

MCOM 349 Advertising Copywriting and Production 3 credits
MCOM 333 Editing and Production 3 credits
MCOM 345 Audio Production 3 credits
MCOM 471 Public Relations 3 credits
MCOM 491-493 Internship 3 credits

select one of the tracks:

Interactive Media Track

The interactive media specialty in the Digital Information Design program focuses on interface design and interactive content for electronic media. Students who are interested in Visual aspects of the web will learn how to create, layout and organize information in order to communicate a variety of messages using images, text, and time based media such as video. A portion of interactive media will deal with human-computer interaction to create a more positive experience in electronic environments. Students will be able to develop sites that appeal to users, as well as function efficiently and at the same time emphasize their specific purpose.

Core courses: (28 credits)
Required courses: (43.5 credits)

ARTH 176 Intro to Art History from Renaissance to Present 3 credits
VCOM 374 History of Graphic Design and Illustration 3 credits
CSCI 101 C Intro. to Computer Modules 0.5 credits
CSCI 241 & 242 Client/Server Programming for the World Wide Web I & II 6 credits
VCOM 120 Rapid Visualiation Drawing 3 credits
VCOM 150 Design Studio Skills 3 credits
VCOM 151 Design Fundamentals 3 credits
VCOM 154 Design and Color 3 credits
VCOM 261 Electronic Image Making 3 credits
VCOM 259 Intro. Visual Communication Design 3 credits
VCOM 258 - Intro. Typography 3 credits
VCOM 300 Specialization Portfolio Review 3 credits
VCOM 362 Interactive Media 3 credits
VCOM 363 Multimedia Design I 3 credits
VCOM 462 Interface Design in Alternative e-media 3 credits
VCOM 463 Multimedia Design II 3 credits
Choose two courses within the following groups: 6 credits
Mass communication: MCOM 260 & 341
Music: MUST 531 & 532
Illustration/Graphic Design: VCOM 222, 355, 358, 361

select one of the tracks:

Web Application Design Track

The web design specialty in the Digital Information Design degree program is aimed at the student whose interests lie on the technical side of designing and developing web applications. It is only a slight exaggeration to say that all of commerce, research, mass communication, and home entertainment are moving to the web. There will therefore be a critical need for people who can develop attractive, usable, secure, efficient, and maintainable web sites for the foreseeable future. Building and enhancing such sites requires knowledge of the theory and practice of how the web works in general, as well as how to design and build software that makes the web work for an individual or a business, and that’s what this specialty is all about.

Core courses: (28 credits)
Required courses: (35-38 credits)

CSCI 101 B, C Excel and Access lab modules 1 credit
CSCI 241 Client/Server Programming for the WWW I 4 credits
CSCI 242 Client/Server Programming for the WWW II 3 credits
CSCI 475-6 Software Engineering I, II 6 credits
CSCI 540 Web Applications Design & Development 3 credits
CSCI 521 Software Project Management 3 credits
CSCI 555 Database Processing 3 credits
EITHER any course that requires MATH 101 as a prerequisites OR both of
MATH 101 Precalculus and CTQR 150 Quantitative Methods in Critical Thinking 3-6 credits
QMTH 205 Statistics 3 credits
VCOM 363 Multimedia Design 1 3 credits
VCOM 462 Interface Design in Alternative e-media 3 credits